BUILD A MARKETING PLAN
Workshop Goal: To learn how to build a Marketing Plan.
Length: 3 Hours
Format: Workshop – each participant receives a booklet to work through during the workshop.
- Pathway to Success
- An overview of Mission and Vision Statements
- Build a Marketing Plan
- What are the goals of the marketing plan?
- What is the competitive advantage of the product or service?
- Who is target audience?
- What does company stand for?
- What is brand identity?
- What is marketing budget?
- Choose marketing tools and weapons:
- Direct contact via traditional marketing methods
- Effective business management
- Branding & identity
- Customer service and follow-up
- Publicity with traditional marketing tactics
- Website and digital presence
- Social Media
- Media, writing and publicity
- Networking and referral building
- Paid advertising
- Takeaways and next steps