ENHANCING YOUR DIGITAL PRESENCE WITH EFFECTIVE CONTENT MARKETING
Goal: To learn how to create a winning digital presence through effective content marketing.
Length: 1 – 1.5 Hours
Format: Seminar-style PowerPoint presentation, hands-on exercises & interactive discussion
Handout: Detailed handout including interactive exercises, editorial and content marketing calendars and resources
- What is content marketing?
- Developing a social media strategy
- Components of an effective digital presence
- Effective content
- What it is + examples
- Content Creation (Hands on Exercise)
- Curating Content – what it is + resources
- Curating Content (Hands on Exercise)
- Editorial and Content Marketing Calendar (Hands on Exercise)
- Takeaways and Next Steps