DIGITAL PRESENCE LEVEL 1: The Must Haves, Should Haves & Wants
Goal: To learn the Must Haves, Should Haves and Wants of an effective digital presence and how to use them effectively.
Length: 1 – 3 Hours
Format: Seminar-style Power Point presentation & Interactive Discussion
Handout: Detailed instructions provided for participants to set up their digital presence and social media networks.
- What is a digital presence?
- Why worry about social media and a digital presence?
- Digital Must Haves, Should Haves and Wants
- Best practices in setting up online accounts for social media
- How to set up a and post to a Facebook page
- How to set up a LinkedIn profile
- How to set up and post to a LinkedIn Business Page
- How to set up and use Twitter
- Overview of Blogs, Pinterest, YouTube, and Instagram
- How to manage multiple social media accounts
- How to develop an effective digital strategy
- Takeaways and next steps