We get really good at moving things around our desks.
In this incredibly busy digital age this has taken the form of poring over Facebook, checking our emails, looking to see how many likes and shares our latest Instagram post has received.
But how does this move our business goals forward?
Where does this get us?
A digital presence is definitely the least expensive way for mini and small businesses to make an impression – with 80% of people doing research online prior to making any purchase a digital presence is mandatory – but we fool ourselves by thinking that subscribing to a multitude of blogs and checking our social media networks regularly is actually moving this goal forward.
It’s time to stop.
How about setting a goal to spend no more than 20 minutes during the work day on social networks? A few minutes to post updates, a bit of time interacting with your audience, and finally a few more minutes later in the day to see how things are going. Sound good?
We like to believe that wasting time is unique to the digital era – not true at all. There has always been a way to waste time at work; it just looked differently in the era before computers.
I remember going to work in the 80’s and moving things around on my desk when I was feeling particularly unmotivated: re-writing lists, moving paperwork from one pile to another, checking phone messages, etc.
It was time spent idling.
The difference today is it seems much easier to idle away time, particularly with social networks.
There is a time to be productive and a time for idleness.
One can’t be productive and creative every moment of the day. Have some busy work ready for when you are not feeling particularly creative rather than diving in to social media.
Social media can be the great vacuum cleaner of time.