We are talking E-Mail newsletters this week.
There is some press about the CASL legislation coming in to full effect on July 1st. Hold that thought! The Government is reviewing the legislation. You can find more information here. BTW you still need permission to send promotional emails, but the details are under review.
My questions are simple:
- How often do you send out email marketing ?
- What process do you have to collect email addresses and get permission to communicate?
Do you notice that neither of the above asked IF you have a newsletter?
Email newsletters, a.k.a. newsletters, e-blasts, e-mail marketing, etc. are still one of the most effective means of communicating with and marketing to your customers. In my upcoming book this is the ONLY Action Step that warrants 4 pages of discussion, all other tactics get 2 pages only.
Why is it so important?
When you email a customer, or potential customer, you are doing so with their permission. By signing up they have told you they want to hear from you and are interested in a relationship. This is known as a “warm” lead. Closing the deal is up to you, but take advantage of the fact they are interested in your business by sending regular communication.
How can you maximize their effectiveness?
- Stick to a regular schedule – once a season, once a month, once a week (but only if you have content worth sharing), it does not matter how often, but set a schedule and stick to it.
- Not too long, 300 – 500 words max.
- Keep the imagery simple or it might get caught by spam filters.
- Have at least one Call to Action – why are you sending the email? Are you asking people to purchase something, sign up, make an appointment? Ask for what you want.
- Provide valuable content. I am hoping you find these weekly Action Steps valuable.
Call To Action
My Calls to Action for you this week are to keep your eyes open for my upcoming announcements on the first webinar and the Manual’s publishing date, and work on your email newsletter!
As you can see, I prefer Mail Chimp as my email newsletter provider. Constant Contact is popular, but expensive at $75+ per month. Mail Chimp is free up to 2000 subscribers and you can create a custom template to use each time you send out a newsletter.
Many providers offer excellent options and service. Do some research to find one best suited to your needs. Here is a link to a review of the Best Email Marketing Services.
Crazy Snake Story
In closing today, I will leave you with a crazy story.
Last Sunday I had an unexpected visitor – there was a 2 foot long Milk Snake in my living room! I live in an old wooden ski chalet and I think the snake it followed its lunch, a mouse, into the house. What a surprise!
There is always a lesson and this one’s about change. Nietzsche said it best, “The snake which cannot cast its skin has to die.”
Entrepreneurs are constantly challenged to change, to adapt, and to create. Shed your skin! Embrace change!
That’s all for this week.
Put on loud music and dance! If you can, call your father or your mother or your grandmother or your grandfather….. you get the idea.