DIGITAL PRESENCE LEVEL 2: Strategies for Success
Goal: To learn how to build an effective online presence and how to develop a successful digital strategy.
Length: 1 – 3 Hours
Format: Seminar-style PowerPoint presentation & interactive discussion
Handout: Detailed handout provided
- Digital strategy overview
- What are the components of an effective digital presence?
- How to increase a digital presence
- What is the Engagement Formula for social media success?
- Different personalities on social media
- How to increase engagement with content
- Best practices
- When to post
- Social media
- Paid social media
- Tools and resources
- Takeaways and next steps